Watch Me

After signing to Roc Nation, Jaden Smith unleashes the third single from his debut studio album, SYRE. The track was released July 14, 2017, along with Batman which already had a music video previously released.

Background
The video, directed by Shomi Patwary (Vic Mensa, Belly), continues Smith’s penchant for stunning panoramic shots and color-palette experimentation, much like the vibey video for “Fallen” earlier this year. Patwary uses psychedelic colors and distortions to add to the mystique of the vast California desert backdrop.

The young fashion mogul embraces the “Watch me!” chorus by dressing the part, with Louis Vuitton boots, En Noir pants with custom patch work, a shirt from his own MSFTSrep brand, and the soon-to-be-iconic jacket by Ja’Caius.

The video ends with Jaden on the ground, after giving us seemingly everything he has. But with the flash of the bright yellow “SYRE,” it’s clear that we can expect much more from the multi-faceted artist.